Vendors and Sponsors

We’re officially opening vendor and sponsor registration for the Long Live Riley Memorial Truck Show, happening September 25–26, 2026 at the Jefferson City Fairgrounds.

This event brings together some of the best trucks, builders, brands, and enthusiasts from across the region — and we’d love to have your company be a part of it.

With 500+ show trucks and several thousand attendees expected across the weekend, LLR offers a strong opportunity for brand exposure, networking, and product sales. Our vendor row stays busy all day, and sponsorships provide premium visibility throughout the entire event.

All proceeds from LLR go directly toward growing the show each year and funding the Riley Memorial Scholarship for State Tech students. None of the organizers take payment — everything goes right back into the community we’re building.

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Why Join Us?

• High-traffic vendor area with steady foot traffic

• A crowd of active buyers who love aftermarket products

• Multiple sponsorship levels to fit any budget

• Award sponsorship options for added visibility

• Professional event organization and strong social media reach

• An engaged, loyal truck community that supports the brand who support us